We're all on the same page because of the systems that we develop and keep practicing and sharpening through being in Five Star.
October 21, 2026
From struggling to manage associates to leading four doctors, doubling his practice, and making practice more enjoyable again.
Chiropractor · Five Star Member
Dr. Jason I. knew how to be a great chiropractor.
What he hadn’t been taught was how to manage and lead people.
When he connected with Five Star Management approximately 15 years ago, managing associates had become a major source of frustration. Chiropractic school had prepared him to care for patients, but not necessarily to communicate with, manage, and develop a growing team.
Through Five Star’s Win-Win Associate system, Jason began developing the leadership skills, policies, procedures, and communication systems his practice needed.
Today, he works with four associate doctors, has doubled his practice, and says practice has become a lot more fun.
When Dr. Jason I. joined Five Star, he was frustrated with managing associates.
He had received extensive education in becoming a chiropractor and clinician, but running a growing practice required a completely different set of skills.
I had gone to chiropractic school, learned to be a great clinician, a great chiropractor, but never really learned how to manage people.
As associates entered the practice, Jason realized that clinical expertise alone wasn’t enough.
He needed to learn how to lead people, communicate expectations, create accountability, and develop doctors effectively.
Five Star’s Win-Win Associate system gave Jason a framework for approaching associate relationships differently.
Instead of trying to figure out people management through trial and error, he began developing the skills and systems necessary to lead associates effectively.
The Win-Win Associate Program with Five Star Management gave me the tools and the confidence to manage associates effectively.
But the changes extended beyond associate management.
Jason began improving:
The goal wasn’t simply to become better at managing problems.
It was to create a practice where expectations and systems were clear from the beginning.
One of Jason’s biggest realizations was that some of the policies and procedures he assumed were already in place weren’t as clear or complete as he thought.
Five Star helped him look more closely at the way the practice actually operated.
That process helped turn assumptions into defined systems.
Over time, Jason became more confident in his ability to communicate, manage, and develop the people around him.
And the area that had once caused frustration became one of the biggest parts of his practice.
Today, Jason works alongside four associate doctors.
If you’d have told me 20 years ago that I’d have four associates working and I’d be happy, I would have told you you were crazy.
As Jason’s leadership and associate systems developed, the practice grew with them.
Since working with Five Star, Jason reports that he has:
Doubled His Practice
At the same time, he built a team of four associate doctors.
That growth wasn’t simply about creating a larger organization.
Jason also describes the practice as becoming more enjoyable.
Since working with Five Star, he has:
The very part of practice ownership that once frustrated him became a major part of his success.
Since working with Five Star, I’ve literally doubled my practice and it’s become a lot more fun.
For Jason, Five Star has also provided something beyond systems and coaching: a community of other successful chiropractors.
He was drawn to the opportunity to share both wins and frustrations with doctors experiencing many of the same challenges.
That gave him access to ideas and perspectives beyond his own practice.
Instead of having to solve every leadership challenge alone, he could learn from the collective experience of other successful practice owners.
Chiropractor
If you’re looking to attract more new patients, build a profitable associate model, and create a business that grows without constant guesswork, Five Star Management can help you implement the systems that make it possible.
Your next breakthrough could start with a single event.
We're all on the same page because of the systems that we develop and keep practicing and sharpening through being in Five Star.
We've actually doubled the income that the practice has made in the five years that we've been with Five Star, and we're seeing more people.
We feel more organized. We feel more ready, as we move towards the next goal, the next phase in hiring a new associate.
