Five Star Membership

What You Get With Five Star

Scale Your Practice

Comprehensive Coaching& Mentorship

The Five Star Coaching Program is designed to provide chiropractic practice owners with the tools, strategies, and support needed to thrive in today’s competitive environment.

We offer a unique blend of one-on-one coaching, live and virtual events, mastermind sessions, and a digital archive of resources—all tailored to help you grow your practice effectively.

Click the tabs below to learn about our coaching program.

Your Personal Coach in Your Corner — Every Step of the Way

Every Five Star membership includes personalized 1-on-1 coaching tailored to your practice, your goals, and your specific circumstances. Your dedicated coach brings real-world chiropractic experience to every conversation — helping you apply the Win-Win Associate Model with clarity and confidence. Here’s what that looks like in practice:

Always accessible — reach your coach by phone, text, or email when challenges come up, not just during scheduled calls
Personalized to your practice — no cookie-cutter advice, just strategies built around your unique situation
Covers every stage — from hiring your first associate and structuring compensation, to building team culture and keeping associates thriving long-term
Focused on real results — avoid costly mistakes and accelerate toward the freedom and growth you joined Five Star to achieve

Everything You Need to Build a Thriving Associate Practice — At Your Own Pace

The Five Star online curriculum gives you a comprehensive, step-by-step training library built around the proven Win-Win Associate Model. Every module is designed to give you the knowledge, tools, and confidence to find, hire, launch, and lead successful associates in your practice. Here’s what you’ll get access to:

Clinic Directors Empowerment Program (CDEP) — 10 in-depth modules walking you through every stage of building and running a successful associate-based practice
Associate Operating System — learn a low-stress, repeatable system for managing multiple associates efficiently and profitably
Hiring & Onboarding Training — master the interview process, find the right fit for your culture, and seamlessly integrate new associates into your team
Compensation & Contract Frameworks — learn how to structure associate pay, build a high-profit associate business plan, and customize contracts for your state
Team Culture Development — proven strategies for creating a Win-Win environment where associates stay, grow, and produce at a high level

Connect, Learn, and Level Up — In Person and Online

Five Star members get exclusive access to a full calendar of live events designed to keep you inspired, accountable, and ahead of the curve. Whether you prefer learning in a room full of like-minded chiropractors or joining from your office, there’s always an opportunity to go deeper with the Win-Win Associate Model and come back to your practice with fresh momentum. Here’s what’s included:

In-Person Seminars — immersive multi-day training events where you’ll learn directly from Dr. Noel Lloyd, Dr. George Birnbach, and the Five Star coaching team
Win-Win Mastermind Zooms — regular virtual calls where you connect with successful DCs who have grown their practices 2X, 3X, even 5X or more
Live Office Hours — get your most pressing questions answered in real time by experienced coaches who know the associate model inside and out
Practice Explosion Summits — action-packed events focused on new patient attraction, associate growth, and building the systems that fuel long-term success
Peer Networking & Community — surround yourself with ambitious practice owners all working toward the same goals, sharing wins, and holding each other accountable

World-Class Training and Community — Wherever You Are

Not every breakthrough happens in a ballroom. Five Star’s virtual events give you consistent access to expert coaching, peer connection, and actionable strategies — all from the comfort of your home or office. These aren’t recorded lectures you’ll never watch. They’re live, interactive sessions designed to keep you moving forward between in-person events. Here’s what’s included:

Win-Win Mastermind Zooms — connect regularly with successful DCs who have scaled their practices and are willing to share exactly how they did it
Live Virtual Office Hours — bring your real-time challenges to experienced coaches and walk away with clear, actionable next steps
Group Training Calls — deep dives into specific topics like hiring, onboarding, compensation, and team culture led by the Five Star coaching team
Peer Accountability Sessions — stay on track with fellow members who are in the trenches alongside you, celebrating wins and solving problems together
Virtual Q&A with Dr. Noel Lloyd & Dr. George Birnbach — get direct access to the minds behind the Win-Win Associate Model to ask questions and get personalized guidance

Your Weekly Dose of Strategy, Support, and Momentum

Consistency is what separates practices that plateau from practices that keep breaking records. The Five Star Weekly Mastermind gives you a dedicated time every week to step out of the day-to-day grind, connect with your coaching team and fellow members, and sharpen your focus on what’s driving growth. Here’s what you can expect:

Regular Expert-Led Discussions — every session tackles real-time practice challenges with proven strategies you can implement the same week
Peer Learning at Its Best — learn alongside chiropractors at every stage of the associate journey, from hiring their first DC to managing multiple thriving associates
Accountability Built In — show up each week with your goals, your wins, and your obstacles — and leave with a clear plan to keep moving forward
Real-Time Problem Solving — bring your most pressing challenges to the group and get immediate feedback from coaches and peers who’ve been there
Momentum That Compounds — weekly touchpoints mean you’re never stuck for long, and progress builds on itself week after week

The Roadmap to Building and Leading a Thriving Associate Practice

The Clinic Directors Empowerment Program is Five Star’s signature training curriculum — a structured, 10-module deep dive into every aspect of finding, hiring, launching, and leading successful associates. It’s not theory. It’s a proven, step-by-step system built from decades of real-world chiropractic practice experience. Here’s what the program covers:

Your Win-Win Associate Vision — get crystal clear on what a successful associate relationship looks like for your practice and how to present it compellingly to prospects
Associate Operating System (AOS) — master a low-stress, repeatable system for managing associates efficiently across every stage of their tenure
Compensation & Business Planning — learn how to structure associate pay and build a high-profit associate business plan that works for both parties
Interviewing & Candidate Selection — develop the confidence to identify the right fit for your culture and avoid the costly mistakes that sink most associate relationships
Contracts & Legal Frameworks — learn how to customize the Win-Win associate contract model to fit your state and protect your practice
Team Culture & Onboarding — seamlessly integrate new associates into your team and build a Win-Win culture that keeps them engaged, productive, and long-term

Why Choose Five Star?

Everything You Need toScale Your Practice

Experience a new level of success with our coaching program designed specifically for chiropractic practice owners.

Comprehensive Training and Support: We cover all critical aspects of running a successful chiropractic practice, from attracting new patients to hiring and training associates.

Proven Strategies: Our program is built on the WIN-WIN model, a proven approach to developing a high-functioning team and a thriving practice.

Flexibility and Convenience: With both live and virtual events, plus digital archives, you have access to training that fits your schedule and needs.

Ongoing Development: Our weekly mastermind sessions and one-on-one coaching ensure you’re continually supported and progressing toward your goals.