The best time to start was yesterday.
October 20, 2026
From a busy, owner-dependent practice to a Win-Win Associate team that created more family freedom, successful doctors, and lasting opportunities for growth.
Chiropractor · Five Star Member
When Dr. Brian M. joined Five Star Management, he wasn’t struggling to build a successful practice. He had already done that. What he needed was a way to enjoy the success he had worked so hard to create.
Brian and his wife were running a busy chiropractic practice, but with three children at home, finding time for family vacations and life outside the office was difficult. Their practice was successful, but it depended heavily on them being there.
Through Five Star’s Win-Win Associate model, Brian discovered how to develop successful doctors, build long-term associate relationships, and create greater freedom for his family.
Brian and his wife had worked hard to build a thriving chiropractic practice.
They were busy, their patients needed them, and the practice was doing well. But professional success didn’t automatically translate into personal freedom.
With three children, they wanted more opportunities to travel, spend time together, and enjoy life outside the office.
Instead, stepping away from the practice was difficult because so much depended on their personal involvement.
The challenge wasn’t growing a successful practice. It was creating one that could succeed without requiring them to be there every day.
After reading articles by Dr. Noel Lloyd, Brian connected with Five Star Management and discovered a different approach to practice growth.
Through the Win-Win Associate philosophy, Brian learned that building a successful multi-doctor practice wasn’t simply about hiring more chiropractors. It was about developing doctors who could succeed alongside the owners.
With Five Star’s guidance, Brian began focusing on associate relationships built around mentorship, professional development, and shared success.
The approach emphasized:
Instead of viewing associates simply as additional employees, Brian began seeing them as doctors whose success could strengthen the entire practice.
The goal was to build a practice that could grow through the success of its doctors, not just the efforts of its owners.
With the Win-Win philosophy as the foundation, Brian began approaching associate relationships differently.
Rather than simply hiring another chiropractor to help manage patient volume, he focused on developing doctors who could become successful in their own right.
“When my associate’s winning, we’re winning.”
That meant creating opportunities for associates to gain real-world experience, develop their clinical and professional skills, and build successful chiropractic careers.
Over time, this approach helped Brian establish long-term relationships with his associate doctors.
Some stayed for more than 10 years, while others remained for approximately seven years.
Others eventually moved on to open successful chiropractic practices of their own.
For Brian, the goal wasn’t simply to keep associates employed. It was to help them succeed, whether they stayed with the practice or eventually pursued opportunities of their own.
As Brian developed his associate team, his role in the practice began to change.
Instead of personally carrying so much of the patient-care responsibility, he could rely on capable doctors who were growing within the organization.
That created more opportunities for Brian and his wife to step away from the practice and spend time with their family.
At the same time, the practice could serve more patients, and the associates gained valuable experience building their own careers.
The relationship between practice growth and personal freedom began to look different.
The success of the practice was no longer tied solely to how much Brian and his wife could personally do.
For Brian, the biggest result wasn’t simply having more doctors in the office.
It was what those doctors made possible.
With a strong associate team, Brian and his wife created greater flexibility for family time and life outside the practice.
Their associates gained opportunities to develop successful careers, with some becoming long-term members of the team and others eventually opening practices of their own.
And with more doctors providing care, the practice could serve more people than Brian and his wife could personally reach alone.
The results included:
Brian’s story demonstrates that practice growth doesn’t have to come at the expense of personal freedom. With the right associate model, it can help create it.
We can help more people through our associates than we ever could on our own.
One of the most meaningful parts of Brian’s story is the success of the chiropractors he helped develop.
Some remained part of his team for many years, becoming important contributors to the practice.
Others eventually moved on to open successful chiropractic practices of their own.
Both outcomes demonstrate the value of investing in associate development.
For Brian, the Win-Win model created opportunities that extended beyond his own practice.
It helped him build an organization where doctors could develop professionally, patients could receive excellent care, and his family could enjoy greater freedom.
Success wasn’t limited to what Brian could accomplish personally. It extended to the doctors he mentored and the patients they went on to serve.
Chiropractor
If you’re looking to attract more new patients, build a profitable associate model, and create a business that grows without constant guesswork, Five Star Management can help you implement the systems that make it possible.
Your next breakthrough could start with a single event.
The best time to start was yesterday.
Our practice has tripled, both in volume and in financial income.
Compared to the investment you make in Five Star, it just doesn't even add up. It's an amazing investment.
