The Five Star Coaching Program is designed to provide chiropractic practice owners with the tools, strategies, and support needed to thrive in today’s competitive environment.
We offer a unique blend of one-on-one coaching, live and virtual events, mastermind sessions, and a digital archive of resources—all tailored to help you grow your practice effectively.
Click the tabs below to learn about our coaching program.
1-on-1 Coaching
Online Curriculum
Live Events
Virtual Events
Weekly Mastermind
CDEP
Your Personal Coach in Your Corner — Every Step of the Way
Every Five Star membership includes personalized 1-on-1 coaching tailored to your practice, your goals, and your specific circumstances. Your dedicated coach brings real-world chiropractic experience to every conversation — helping you apply the Win-Win Associate Model with clarity and confidence. Here’s what that looks like in practice:
Always accessible — reach your coach by phone, text, or email when challenges come up, not just during scheduled calls
Personalized to your practice — no cookie-cutter advice, just strategies built around your unique situation
Covers every stage — from hiring your first associate and structuring compensation, to building team culture and keeping associates thriving long-term
Focused on real results — avoid costly mistakes and accelerate toward the freedom and growth you joined Five Star to achieve
Everything You Need to Build a Thriving Associate Practice — At Your Own Pace
The Five Star online curriculum gives you a comprehensive, step-by-step training library built around the proven Win-Win Associate Model. Every module is designed to give you the knowledge, tools, and confidence to find, hire, launch, and lead successful associates in your practice. Here’s what you’ll get access to:
Clinic Directors Empowerment Program (CDEP) — 10 in-depth modules walking you through every stage of building and running a successful associate-based practice
Associate Operating System — learn a low-stress, repeatable system for managing multiple associates efficiently and profitably
Hiring & Onboarding Training — master the interview process, find the right fit for your culture, and seamlessly integrate new associates into your team
Compensation & Contract Frameworks — learn how to structure associate pay, build a high-profit associate business plan, and customize contracts for your state
Team Culture Development — proven strategies for creating a Win-Win environment where associates stay, grow, and produce at a high level
Connect, Learn, and Level Up — In Person and Online
Five Star members get exclusive access to a full calendar of live events designed to keep you inspired, accountable, and ahead of the curve. Whether you prefer learning in a room full of like-minded chiropractors or joining from your office, there’s always an opportunity to go deeper with the Win-Win Associate Model and come back to your practice with fresh momentum. Here’s what’s included:
In-Person Seminars — immersive multi-day training events where you’ll learn directly from Dr. Noel Lloyd, Dr. George Birnbach, and the Five Star coaching team
Win-Win Mastermind Zooms — regular virtual calls where you connect with successful DCs who have grown their practices 2X, 3X, even 5X or more
Live Office Hours — get your most pressing questions answered in real time by experienced coaches who know the associate model inside and out
Practice Explosion Summits — action-packed events focused on new patient attraction, associate growth, and building the systems that fuel long-term success
Peer Networking & Community — surround yourself with ambitious practice owners all working toward the same goals, sharing wins, and holding each other accountable
World-Class Training and Community — Wherever You Are
Not every breakthrough happens in a ballroom. Five Star’s virtual events give you consistent access to expert coaching, peer connection, and actionable strategies — all from the comfort of your home or office. These aren’t recorded lectures you’ll never watch. They’re live, interactive sessions designed to keep you moving forward between in-person events. Here’s what’s included:
Win-Win Mastermind Zooms — connect regularly with successful DCs who have scaled their practices and are willing to share exactly how they did it
Live Virtual Office Hours — bring your real-time challenges to experienced coaches and walk away with clear, actionable next steps
Group Training Calls — deep dives into specific topics like hiring, onboarding, compensation, and team culture led by the Five Star coaching team
Peer Accountability Sessions — stay on track with fellow members who are in the trenches alongside you, celebrating wins and solving problems together
Virtual Q&A with Dr. Noel Lloyd & Dr. George Birnbach — get direct access to the minds behind the Win-Win Associate Model to ask questions and get personalized guidance
Your Weekly Dose of Strategy, Support, and Momentum
Consistency is what separates practices that plateau from practices that keep breaking records. The Five Star Weekly Mastermind gives you a dedicated time every week to step out of the day-to-day grind, connect with your coaching team and fellow members, and sharpen your focus on what’s driving growth. Here’s what you can expect:
Regular Expert-Led Discussions — every session tackles real-time practice challenges with proven strategies you can implement the same week
Peer Learning at Its Best — learn alongside chiropractors at every stage of the associate journey, from hiring their first DC to managing multiple thriving associates
Accountability Built In — show up each week with your goals, your wins, and your obstacles — and leave with a clear plan to keep moving forward
Real-Time Problem Solving — bring your most pressing challenges to the group and get immediate feedback from coaches and peers who’ve been there
Momentum That Compounds — weekly touchpoints mean you’re never stuck for long, and progress builds on itself week after week
The Roadmap to Building and Leading a Thriving Associate Practice
The Clinic Directors Empowerment Program is Five Star’s signature training curriculum — a structured, 10-module deep dive into every aspect of finding, hiring, launching, and leading successful associates. It’s not theory. It’s a proven, step-by-step system built from decades of real-world chiropractic practice experience. Here’s what the program covers:
Your Win-Win Associate Vision — get crystal clear on what a successful associate relationship looks like for your practice and how to present it compellingly to prospects
Associate Operating System (AOS) — master a low-stress, repeatable system for managing associates efficiently across every stage of their tenure
Compensation & Business Planning — learn how to structure associate pay and build a high-profit associate business plan that works for both parties
Interviewing & Candidate Selection — develop the confidence to identify the right fit for your culture and avoid the costly mistakes that sink most associate relationships
Contracts & Legal Frameworks — learn how to customize the Win-Win associate contract model to fit your state and protect your practice
Team Culture & Onboarding — seamlessly integrate new associates into your team and build a Win-Win culture that keeps them engaged, productive, and long-term
Why Choose Five Star?
Everything You Need toScale Your Practice
Experience a new level of success with our coaching program designed specifically for chiropractic practice owners.
Comprehensive Training and Support: We cover all critical aspects of running a successful chiropractic practice, from attracting new patients to hiring and training associates.
Proven Strategies: Our program is built on the WIN-WIN model, a proven approach to developing a high-functioning team and a thriving practice.
Flexibility and Convenience: With both live and virtual events, plus digital archives, you have access to training that fits your schedule and needs.
Ongoing Development: Our weekly mastermind sessions and one-on-one coaching ensure you’re continually supported and progressing toward your goals.
Current and cutting edge guidance to profit and joy in practice. Glad to have finally found them. I made an extra 75k this year and am moving out of my own personal “Groundhog Day” hell toward a joyous life.
I was a client years ago and just rejoined in Jan. 2018. Dr. Lloyd helped me learn how to attract and retain great patients years ago, and now with my new practice in Portland, OR. I'm super excited to be back with him and FSM. Thanks a lot Dr. Lloyd!
Great program. Drs Noel and George provide powerful and highly relevant material that is current with changing times and tailored to our individual offices. I greatly appreciate the ability to grow while serving patients ethically and congruently.
I always look forward to going to the 5 star seminars to get recharged and callobrated for our office. In the previous 2 years we have grown personally and professionally in our practice with helping more people and having more fun! I am confident that we are able to train other Doctor’s and team members to be their very best. The steps are simple and Drs. Noel, George, and Leah are excellent and will help you with what you need! #bestdecision EVER!
Dr Lloyd is very precise and gives you the tools that can be valuable to not only uplift your practice but also improve the psyche to know that you can get to a target with his steps<br>Thank you for terrific weekend.<br>Dr Jignesh Bhakta. I would throw in a six star but they only allow 5.
Dr. Lloyd & Dr. Birnbach have been instrumental in providing us with the skills to make our practice grow. Thanks to their guidance we are on target to make our goals a reality. Thank you Five Star Management. You all are truly a class act operation.
Fantastic work teaching chiropractors to expand their offices. Dr. Lloyd and Dr. Birnbach have been instrumental in helping us create the practice of our dreams and sharing chiropractic with our community!<br>Thanks<br>Dr. J
It is hard to imagine a better organization to coach and advise chiropractic businesses than Five Star Management. Every person at Five Star is available to whatever I need of them at the moment. I have valued my personal coaching relationship with Dr. Noel Lloyd. Everyone at my clinic knows that this year will be our best year ever in practice. Thanks to their guidance I have hired my first associate chiropractor and we are about to rip it up. No looking back!
Dr. Lloyd and Dr. Birnbach are fantastic! I learn something new every time I go to a seminar! They provide great feedback and offer resources to make your practice operate with ease! Thanks so much
I have been a member for 2 years. Since joining I have hired an associate, a community outreach assistant and had my first child with a 16 week maternity leave. I have had best ever numbers across the board and have helped more people than ever! Plus I have more time off to spend with my family. 5 star is hands down the best! Thanks Dr Llyod and the 5 star team because you guys rock!
Dr Noel Lloyd has been amazing to work with. He can help with any situation and can customize it for your office. Not the typical practice in a box only one way to do things. He's help make practicing fun again as well as increasing my profits.
Fivestar has helped me streamline my clinic procedures to provide excellent care to our patients in a low-stress atmosphere, with plenty of time for each patient. Thank you for helping me care for our patients better!"
My husband and I have been clients for two years. We have been thrilled with five star. The coaching is custom tailored to fit the needs of your practice and the vision that you have for your practice. Dr. Noel Lloyd, Dr.George Birnbach, Dr. Leah Meadows and their fantastic team do not have their own agenda. They listen to you and help you to reach your goals. The seminars are fantastic. I always come away with a very long to do list. The information is relevant to chiropractic practices today.We would highly recommend five star to any doctor looking to help more people, have more fun, make more money, or reduce their stress.
I've been a client for over 4 years now. Solid systems, solid support, great staff. I have tripled my my income in the last 4 years without working additional hours and the seminars help not only me, but help train and involve my staff. Dr. Lloyd, Dr. Birnbach, and Dr. Meadows are all truly committed to getting you to the next level and beyond. The clients in Five Star vary from the beginner to the seasoned multi practice owner with multiple associates making it relevant for just about anyone. Thanks for all your help!
My Name is Dr. Ricky Hanks. I have been in practice now fore 30 years.I am in my second year as a client in 5 Star Management. The whole team is amazing. The front line ladies of Amanda and Brittany are wonderful. The personalized coaching form of Dr. Lloyd is refreshing, caring, and based in chiropractic wisdom. Drs. George Birnbach and Leah Meadows add a special variety of marketing wisdom, business organization, and chiropractic office skills to the overall program. The 5 Star website is a virtual gold mine of wisdom and webinars that are taking me to the next level of excellence.<br><br>The whole 5 Star program has been an experience that has returned more than 10 times a ROI (Return on my Investment) in this program just in my first year.<br><br>Dr. Lloyd has been a compassionate, caring and understanding consultant/coach who has led me to be a better husband, father, grandfather,chiropractor,business owner, and person overall.<br>He has taught me to communicate better and more effectively with my team and my patients. His business/financial training has re-enforced that life is a fair and equitable exchange.<br><br>Have more Fun...Help more People...Be more Successful !!!<br><br>I highly recommend 5 Star to old veteran Chiropractors like me and especially young Chiropractors still in school or just fresh out of school. I only wish I had started with the Five Star Team 30 years ago!!!<br><br>Ricky L. Hanks DC
