Win-Win Chiropractic Associates
Chiropractic Leadership for Associate Success
This is what it looks like when chiropractors take control of hiring, leadership, and retention to build practices that truly scale.
The All-Star Team
When my military service with the US Marines came to an end in the early 90s, I suffered from severe headaches. A friend suggested seeing a chiropractor, and the rest is history.
The headaches were gone for good, and I enrolled in chiropractic school, where I met my wife, who also became my business partner.
What started with 1 practice and 2 associates quickly turned into 5 successful practices all over the U.S., with countless associates and 7-figure results—among them the largest Seattle practice with a 10-month waitlist at the time.
I have a magazine ad to thank for my chance encounter with Dr. Noel Lloyd back in 2001. We had just opened our second practice, and our marketing wasn’t gaining momentum. I jumped on a plane to attend Noel’s in-person seminar in Seattle, and became a Five Star client the next day.
My first interaction with a chiropractor happened when I was only 5 years old. I fell off the monkey bars, suffered a concussion, and stayed sick on and off for a year. As a last resort, my dad booked me in for an adjustment with a local practitioner. While chiropractors were still somewhat unknown at the time, this one gave my dad ‘his son back’ and made a lasting impression on me.
Some years later, a conversation with my dad, who never gave advice, made me realize that becoming a chiropractor was a great way to earn a living while having genuine impact. I was only 11 at the time, but had my career path mapped out.
Once I graduated as a chiropractor at 22 years old, it wasn’t long before I built a huge practice—until a serious ski accident made it impossible to practice.
Rather than close down and give up, I decided to stay involved in the profession, and developed over 70 highly profitable young associates who would eventually take my place.
Along the way, I built and sold 10 highly successful clinics to these young doctors, and developed my proven WIN-WIN Associate Model that’s helped thousands of chiropractors go from burned-out and overwhelmed to confident and thriving on all levels. What I love doing most is strategizing and problem-solving with Five Star clients toward their own version of success.
The Chiropractor's Guide
Our coaching goes beyond theory. These events bring chiropractors together to learn proven systems, sharpen leadership skills, and build real relationships with peers who are committed to practice growth.
Win-Win Chiropractic Associates
This is what it looks like when chiropractors take control of hiring, leadership, and retention to build practices that truly scale.
Build a Strong Chiropractic Associate Team
Stop guessing and start hiring with intention. Learn proven recruiting systems, interview frameworks, and evaluation tools that help you consistently attract associates who fit your culture and deliver high-level patient care.
Great associates aren’t born — they’re built. We help you create clear expectations, performance pathways, and leadership habits that turn motivated doctors into reliable producers and future leaders inside your practice.
Retention comes from structure, not luck. You’ll implement compensation models, growth plans, and team systems that create stability, improve morale, and support long-term practice growth without burning out the owner.
Success Stories
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