WARNING! This Can Ruin Your Practice!
Hi, this is Dr. Noel Lloyd for Five Star Management and in this short video I’m going to warn you about something that doctors may do that can absolutely ruin their practice. You don’t want to do this and you want to find out what it is and I’ll share it in the next segment.
So, what is it that you could be doing that could be ruining your practice? Well, let me tell you. Now this is fresh in my mind, it just happened to us yesterday. I took my wife to a doctor’s appointment. We got their, we checked in early so that we could be on time. The doctor walked in late and then decided to take a phone consult before she saw my wife.
Now, we were 20 minutes into or after our scheduled appointment time and my wife said, “We’ll just come back later when the doctors not so busy.” And the receptionist stood up and she said, “I’m so terribly sorry, can I check and see when the doctor will be ready?”
I said, “Well we had a 1:30 appointment and the doctor just walked in from lunch and decided to do something else.” And so my wife said, “Yeah, we’ll be back a little bit later.” Now, in this next segment I’m going to tell you what that does to your practice if you do that same mistake.
Now, I don’t know how you handle time on your practice, but if you’re watching this video and you’re getting a little uncomfortable, maybe you should listen carefully. I would go to my staff and say, “Hey, tell me, are there times that people will look at you and point to their watch, shrug their shoulders, and walk out the door?” “Yeah doctor, it happens all the time.”
I remember speaking to a doctor who wanted to build his practice and he was standing right next to his daughter, who worked for him, she was 19 years old. He said, “Yeah, I’m really excited about this material. I think it’ll be great and we can add a bunch of patients to the practice and we can really grow this thing.”
And his daughter said, right in front of me and right in front of his dad, “Dad, you can’t handle the patients that you have now! Every single week somebody will leave the practice because you run so far behind.” He got red and embarrassed. I said, “It’s okay, I’ve got kids. I know how this works.”
But you know what, his daughter did him a wonderful favor, let him know of something that he was almost blind to and the fact that he was having so much fun with patients and chiropractic and taking care of people, that he just didn’t watch his time.
Now, if you want to see 8, 12, or 16 people an hour and you ask your staff to book you at 8, 12, or 16 or more patient visits an hour, then you need to be disciplined in order to handle patients at 8, 12, 16, or more patient visits per hour. One of the ways that you can do that, this is a really helpful piece, is you should just go to your front desk person and say, “I want you to be totally honest with me. They’ll be no retribution if you tell me something I’m not fond of hearing, but how do I do with time?”
“Oh doctor, I’m so glad you asked. People really complain. It’s hard for me to get people scheduled. I work at doing recalls and getting people back in the office, and then they look at me and say it was 4:00 and now it’s 4:25 and there are still people ahead of me. Why even bother?”
If you get that type of feedback doctor, one of the things that you can do is you can change that. You can use systems that are so low stress. We teach doctors how to do this all the time. The clock becomes a friend that you’re playing a game with instead of the clock chasing you with a hatchet. And so, there’s a way to handle time.
Now, this is my rant. I’ll tell you something; patients will get even with you by quitting good chiropractic care plans if you disrespect their time.
This is Dr. Noel Lloyd for Five Star Management, for patients everywhere and of course I’m on the side of the chiropractor and the chiropractic staff. Let’s not have a poor use of time hurt your practice. I know that helps.