As a chiropractor or a marketer of chiropractic, you know the importance of making a positive first impression. Every day, potential patients are evaluating your practice and services, and within the first three seconds of meeting you, they will make thousands of judgments and observations that determine whether they choose to become your patient or not.
But what if your new patient acquisition efforts are falling short? What if your potential patients are choosing to go elsewhere? It’s a frustrating and painful feeling, and it can be hard to understand why it’s happening.
The truth is, if you’re not presenting yourself in the proper way, you may be missing out on valuable patients.
Imagine a potential patient is meeting you for the first time and they are running these questions through their mind:
- What services are you offering?
- How much will it cost?
- What’s in it for me?
- Why should I believe you?
And if you can’t answer these questions effectively, you’re leaving money on the table and patients out of the schedule book.
It’s not just about having a professional dress code, it’s about understanding the Big Four Questions, having a clear offer and believable and desirable outcomes.
These are the critical elements to forming a first impression and leaving a positive lasting one that will help increase your new patient acquisition rates.
But if you’re not utilizing these skills, you’ll continue to struggle with low patient acquisition rates, lack of trust from potential patients, and a decrease in revenue for your practice.
So let’s get these skills and watch you grow!