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From Gimmicks to Glory. The Science of Affirmations.

From Gimmicks to Glory. The Science of Affirmations.


Hey everybody. My name’s Dr. George Birnbach and welcome. We are here at the Hyatt Regency at the Gainey House at Gainey Ranch out here in Scottsdale, Arizona. And it’s absolutely beautiful.

There’s families down by the pool, all of these wonderful things, and we’re having a great event this weekend. And we have doctors from all over the country flying in and we’re gonna be talking about getting financial freedom.

We’re talking about getting new patients, talking about having best over numbers, and lots and lots of great things. And one of the things that came up when I was putting together this event were conversations around affirmations. Now I personally always found affirmations kind of gimmicky, I never really liked them. And I think it’s because I didn’t understand what they actually were. You know, affirmations always felt almost like making an alternate reality up, like we were lying to ourselves. And I used to think that positive affirmations done that way were nonsense. And I know I wasn’t alone because I would have conversations with people who felt the same way. I have a lot of friends that truly can’t stand them. They remain remind us of those corny audio tapes from the ’80s and ’90s. Well, many of those corny affirmations are still around. And the other day I came upon like a poster with a cat hanging down saying, “Hang in there” and that stuff never really resonated with me. But the idea, the psychology behind affirmations, actually does work and it works very, very well. There’s a great amount of science behind it. The problem is affirmations can have a bad rep and we want to kind of get over that.

So what I want to do is kind of shed some light on affirmations and why you should actually be using this age old strategy to improve your life. You see, if done right, affirmations are validations of your core values.

So the research defines self-affirmations as a process of thinking or writing about your core values. And affirmations are positive statements that overcome negative thoughts by affirming your self integrity. Self-affirmations are not about praising yourself or telling yourself lies. So it’s a bad strategy for people who are temporarily low on self-esteem or if you’re feeling a little bit down or depressed. In those cases, false affirmations actually make you feel worse. They make you feel like you’re just inventing this alter ego that you could never live up to. But genuine self-affirmations, they serve as a reminder of what you deeply believe in, what you want to do and what you have to do to get what you want in your life.

So two affirmations that really stand out for me I want to share with you.
First, is if you’ve done it in the past, you can do it now. If you’ve ever done it in the past, you can do it again now. And then the other one is you can learn to love the process. As long as you’re developing this skill, you will learn to love the process. So those are the two affirmations that I keep in my life almost every day is number one, if you’ve ever done it in the past, you can do it again now.

And two, you can learn to love the process. And I know one that my wife does very, very well is if you have time to do it now, do it today, not tomorrow. If you have time to do it now, do it today, not tomorrow. Because in that way, you’re always moving things forward and you don’t get stuck behind things.

So if you’re like me and you always found affirmations or positive self-talk a little bit put offish, right, it didn’t resonate with you, think about it this way. If used correctly, affirmations affirm your values. They strengthen your values and they help you live your values. And there’s a lot of good science behind it.

So take this, see if you can come up with some affirmations that work for you because they do have a lot of positives to them and they can help you stay focused in the good times and the bad, keep moving forward and do what we hope you’ll do each and every day, which is make your life and your world a little bit better all the time.

All right, I’ll talk to you soon, bye bye.

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