End the Aggravation of People Pushing and Set Magical Milestones
Hey everyone, this is Dr. George Birnbach, and today I wanna talk about motivation. You know, I received a call from one of our clients and he said, “Hey, how do I know that my associate’s doing what he’s supposed to be doing?” Well, we know that because we plan out what we want from their position, and what do we want from them. So, I ask the doctors and the associates to sit down with a blank piece of paper, and give myself a two by two grid. The first one is, what do we want from the associate? And what do we want to provide in mentoring and training to the associate? And then what does the associate want for themselves? And what do they expect us to provide to them? And in that two by two block, we start to understand what the motivation is behind the actions. Now in motivation, there are a few things that we know. We know we cannot motivate to someone else long term. They have to be self-motivated and self-driven. And that self motivation we know is either avoidance oriented or approach oriented. And this orientation is what gives the posture, the energy, the trajectory that someone is gonna put toward seeking an outcome.
When you’re approach oriented, you’re moving yourself mentally, emotionally, physically toward what you want. You’re on the offensive, you’re proactive, and you’re going for your desired outcome. When you’re avoidance oriented, you’re moving yourself mentally, physically away from something you don’t want. Thus, you’re on the defensive, right? And both of those have a place. Sometimes avoiding things you don’t want can be incredibly important, but if that’s what you’re spending most of your time doing, I wanna make sure I’m not being taken advantage of in this position. I wanna make sure my associate is doing what they’re supposed to be doing and not taking advantage of me. If we spend the majority of our time trying to avoid problems, avoiding failures, avoiding hard situations, avoiding hard conversations, avoiding loss, then you’re not gonna be powerful in creating the outcomes you want, right?
So rather than avoiding failure, we should be, to the best of our ability, directing our attention and motivation, our behavior and our energy, toward what we do wanna create. And one of the conversations that I recommended this client have with his associate is that you truly have to go all in on what you actually want. That doesn’t mean you work yourself into a tizzy each and every day. It doesn’t mean that you’re all busy all the time, and you never take a break. That’s not it. But you can’t keep hedging your bets. You can’t quid pro quo your way to success. Well, I’ll do this if you do that, because that is being overly cautious, motivation requires having an outcome you want, and then finding a path to creating that outcome. And if you direct your attention of what you want, if you direct your attention at finding ways to create what you want, you’re gonna get more confidence, more motivation, and you’re gonna get better outcomes, okay? You can’t spend all your time looking over your shoulder.
When you get extremely committed to what you want. I want that $10,000 a day. I want those 150, 200 patients a week. I want those new patients to be coming in and referring other people, because I know that we are doing the best work we know how to do, well, that’s when you can really take off. You have to be bold. You have to be daring. Napoleon Hill said, “Desire is the starting point of all achievement.” If you want something enough that it wakes you up in the middle of the night, if you want something enough that you will prioritize the work to get it higher than avoiding that, well maybe I’m the only one gonna put in the work so why should I do it, rather than avoiding the, maybe I’m being taken care of argument, or maybe I’m being taken advantage of argument, then you’re on the right road, all right?
My name’s Dr. George Birnbach. I want you to look at your motivation. Are you motivated towards something, or are you motivated away from something? It’s okay to be avoiding a few things that can damage you, but can’t spend the majority of your time there. So, have the conversation with the people you work with. What do we want? What do we really, really want? And then what’s the path to get there? And then you can test your commitment level to see if you’re actually putting in the time, the money, the energy, the effort to make it real. All right, it’s a good gut check. All right, bye bye.