Clarity Over Accuracy
Hey everyone. Today I wanna talk about clarity over accuracy.
Now, what does that mean? No matter how amazing your technique systems or tools are, if your patients can’t follow along and see themselves benefiting from them, it does no one any good. That’s why I need to share this information with you.
Physicist Dominic Walliman teaches children, mind-numbingly complex topics like quantum physics and nanotechnology. But these kids follow along. More importantly, these kids can explain the concepts to other kids at the end of class. Now, Professor Walliman when interviewed, said, listen, you can pretty much explain anything to anybody, as long as you go about it the right way. So I’ve listened to him, I’ve read his programs, I’ve dug deep into his methods, because I think that it can benefit our practices, with new patients and associate doctors, our staff, even for new patients referrals and retention. There seems to be four concepts that have to be taken into this approach.
Number one, start by meeting your audience where they’re at. And the quickest way to lose someone, is not to begin the race from the same starting line. Now, in order to do that, you must take into account different experience levels, and then lead the pace set the pace accordingly. Now how do you do that? Well, you can ask a few questions in order to have as much research on your listener or your audience as you can. When you understand their experience or their background, you better off.
Now, if I do wanna share something that I think that they already know, you can acknowledge it with a subtle touch of humor. Like I know you most likely have heard this, but sometimes my job is just to be Captain Obvious, and to be sure we’re all on the same page, is that okay? Great. And then I get to share my point. Now, if you’re not sure what your audience knows, ask questions like, does this make sense? Have you heard this concept before? Have you heard it once or several hundred times? And smile, because sharing information is fun, as long as you keep it conversational. Number two is don’t lose your plot. Having deep knowledge is great for a PhD, but most of the world just wants relevance. Relevant knowledge is more important.
So don’t go to depth too far down the rabbit hole. Don’t start spiraling into details that no one is really interested in. Because most often when we do that, we’re going through details that are tangential to the main point. And you lose people and they get stuck on one point while you’re moving to three or more points down the road. You see this is a cardinal sin in effective communication and speaking. So say what you need to say to communicate your point clearly, brilliantly, memorably and with emotion. But don’t get caught up with add on thoughts that don’t add value, value value, okay? Or relevance. Value, value, value or relevance.
So here’s a trick, make a list of a few major points, big knee-shaking epiphany points. And then support each one with two to three small details or a metaphor or a story for each major point. After that no more explanation is needed. ’cause once you do that you need to stop, If you keep explaining or describing you’re gonna lose the, oh my holy cow wow, I get it epiphany moment. And your talking will leak all the power that you’ve tried to create and been trying to cultivate.
So, the third is go for clarity over accuracy. This does not mean lie or get the facts wrong. It means focus on their ability to comprehend the information. It’s better to come up with a simpler explanation, that maybe is not technically correct, but it gets the point across. Because if they get the big concepts in a way that they can remember, and share with someone else, then you did it right. And the final point the fourth point, is explain why you’re so passionate about the topic. You see.
Now, this is a magic wand if there ever is one, for holding people’s attention. And it plays on the same concept of why parents love watching excited kids, experience joys like Christmas morning, or why they love the big reveal on a home remodeling show. We as human beings love witnessing excitement. If the audience can understand why you’re fascinated with your topic and why it’s so important for everyone, they’re more likely to feel the same way. So, you have to share why you’re so excited and hammered and curious about this message. This creates the reason why they should care. This matters for changes involving your staff too.
You have to establish the reason why change is needed, or why a certain strategy should be followed. And don’t be afraid to convey your enthusiasm and the energy that you exude. In your voice and your movements, people get caught up in what you’re caught up in. Which ultimately aids in the clarity of your communication, so there you have it.
Get your message focused on your audience, and your mind focused on your message. You will make better connections and you’ll get better outcomes.