A Sales Contest
A doctor approached me wanting to know if I thought I could help him with his practice. After 40 minutes and exhausting every strategy I could think of, I finally said “Wow. You really love these problems, don’t you?” He looked at me like I had 2 heads. “What in the world do you mean?”
Here’s what I meant: This doctors problems were rather ordinary and the solutions weren’t that difficult. I have helped literally scores of people who really wanted help, but he would have none of it. The docs I help accept a new view of their problem, are willing to change and take new action. My new friend here defended his problems like they were his children and I was the boogie man. It didn’t have to be that way.
A couple of examples: A young woman failed in practice, was living off family money and was ready to try again. She heard about Five Star from a girlfriend and called me. She knew she needed a new view and was willing to do anything I told her to do, even if it meant getting outside her comfort zone. In just a few weeks was meeting not only her business, but personal expenses as well
Another doctor had one failed associate after another. His soaring success in practice was the exact opposite of his failure with associates. I asked him if he was willing to accept a new view, was willing to change and take different action. He said yes and he’s had nothing but successful associates ever since.
This was the last thing I said to my struggling friend: This is a sales contest. If you buy what I’m selling – you win. And if I buy what you’re selling – you lose. If I were you, I’d let me win.”
Now, let me leave YOU with this: What are you selling? What should you be buying? You know. This isn’t rocket science.