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How to pick the right associate

How to pick the right associate

Transcription:

Hey sometime ago I did a video on how to interview a prospective associate and I saw it again. I was down on the beach in southern California and what I’d like to do is have you look at that in preparation for being at Win Win Associates. Let’s roll the video.

Pretty cool huh? That’s the Pacific Ocean out there. I’m in Southern California right now. This is Dr. Noel Lloyd and I’m going to speak to you about how to do a great associate interview.

So here’s the set-up. I have a brand new client: great guy, wonderful, successful chiropractor. Became a client of mine in order to learn how to do associateships. He had an absolutely terrible experience with a previous associate and had not picked the right person. Well how do you pick the right person? Well after you prepare and prepare’s a whole other subject, but let’s talk about the actual picking process, the interview process.

So many times doctors tell me I feel like a dancing monkey. I’m trying to entertain or I’m trying to win them over and I should be the prize because I’ve got this great job, I’ve got this great opportunity they can help people, have fun, make money. Okay so here’s how we get off on the right foot.

First of all, I ask all my questions about them and who they are and what they want to do and how they assess themselves before I reveal anything about the position I’m offering. One of the best questions that you can ask is, “what do you want to be doing in five years.”

Now if you tell them what you’re looking for, they’ll have a way of shaping their response to be the person that you’re looking for. That’s one of the things that people intuitively do in interviews. If I know that you want a chiropractor to do this, that, the other thing and I want the job, I’ll be darned if I’m not exactly the person you need.

Before I tell my prospective associate anything about our position or even what I believe about chiropractic or what our practice looks like, I’m going to ask them what they want to be doing in five years?

So, “what do you want to be doing in five years?” “I want to be seeing 250, 300+ patient visits a week, I want to be in a real smooth practice, I want to have associates just like you Dr. Lloyd.” “You know what, I can teach you how to do that.”

Now, I know philosophically, I know technically that we can probably get along, but if the answer to that question is, I want to be seeing 50 kids a week and spending a lot of time with my patients, taking care of mothers and babies, I don’t know how to do that practice. That wouldn’t be a good pick for me.

Now, if I told them what I was looking for and they really needed the job and they thought that working with me would be cool, they might not tell me what they really want. Then, 2, 3, 4, months into it all the sudden I find out wait a minute you don’t want to do what I want to do and we ended up in a bad relationship.

Or one young man told me I want to be kicking back. I said, “you what?” He said, “Yeah I want to kick back.” I said, “Explain to me what you mean by that?” He said, “Well, I mean after 5 years..” I said, “Hey come with me.” So we walked to the back door and I walked out the back door. This was only the second question in the interview. I said, “Listen, I don’t want to work with anyone who wants to cut back. I’ve been doing chiropractic for decades and I love it as much as when I started, so I don’t want to work with somebody who wants to cut back.”

Now, had I told that young man what I was looking for before he told me what was on his heart, I would have made a terrible mistake in the hiring. Now there are other questions asked, of course, but in that crucial first interaction, that interview, find out what they want to be doing in five years. It will really help you make a good decision.

This is Dr. Noel Lloyd for Five Star Management, for good matches and good connections and great associateships everywhere. Talk to you later, buh bye.

 




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